Now Available · 3 Tiers to Choose From

Stop Guessing.
Start Selling
with AI.

The AI toolkit from a veteran SE leader who's spent 30+ years in the field and the last 18 months going deep on AI. Not theory. Not generic prompts. SE-specific workflows that save hours every week.

Get the Toolkit See What's Inside
25+
Templates
10
AI Workflows
5
Video Walkthroughs
The Reality

The AI Gap in
Sales Engineering

  • 🎯 Leadership says "use AI" but gives zero guidance on how. You're on your own.
  • 📚 Generic AI courses don't cover demo prep, discovery, or competitive intel — the stuff SEs actually do all day.
  • ⏰ You're spending 3+ hours on demo prep that AI could cut to 30 minutes — if you knew the right workflows.
  • 💬 Your prompts are basic — "write me an email" instead of SE-specific workflows that actually save time.
  • 👀 Younger SEs are adopting faster and you're losing your edge. Experience should be an advantage, not a liability.

I know AI could help me prep for demos and write better follow-ups. I just don't know where to start — and the generic stuff doesn't fit how SEs actually work.

— Every SE who hasn't found the right toolkit yet

Here's what most AI resources get wrong:

They teach you about AI in general.
You need AI applied to Sales Engineering workflows.

That's the difference between generic prompts and a purpose-built SE toolkit.

What's Inside

Everything you need to make
AI work for SE workflows

Built by a 30-year Sales Engineer. Tested in the field. Organised by workflow.

📘

AI-Powered SE Playbook

40+ page guide: 10 AI workflows every SE should build, with step-by-step instructions from someone who's done 1,000+ demos.

🎯

Prompt Template Library

25 battle-tested prompts organised by SE workflow: demo prep, discovery, competitive analysis, RFPs, technical summaries, objection handling.

⚡

Demo Prep AI Toolkit

Pre-demo research workflows, industry analysis templates, persona-based question banks, competitive battlecard generator.

✉️

SE Communication Templates

AI-assisted follow-up emails, technical summaries, POC proposals, executive briefings, champion enablement docs.

🎬

Video Walkthroughs

Screen recordings showing real AI workflows in action. Watch over my shoulder as I prep for a demo using AI.

🔄

Quarterly Updates

AI moves fast. Your toolkit stays current with new templates and workflows every quarter. Buy once, stay sharp forever.

The Transformation

What changes when you have
the right AI workflows

⬤ Before the Toolkit
  • ✕ Manual demo prep taking 3+ hours every time
  • ✕ Generic follow-up emails that sound like everyone else's
  • ✕ Inconsistent competitive intel cobbled together last minute
  • ✕ No system for AI usage — just ad hoc experiments
  • ✕ Falling behind AI-savvy junior SEs
→
⬤ After the Toolkit
  • ✓ Demo prep in 30 minutes with AI doing the heavy lifting
  • ✓ Personalised, high-impact follow-ups generated in seconds
  • ✓ Real-time competitive battlecards at your fingertips
  • ✓ Systematic AI workflows for every SE task
  • ✓ The AI expert on your team — that's you now
Brad Towers — Sales Engineer Coach
Who Built This

Built by someone who's done
1,000+ demos.

I'm Brad. 30+ years leading Sales Engineering teams at companies you've heard of. I've done the demos, run the POCs, written the proposals, and led the teams.

18 months ago I went deep on AI and built it into every part of my SE workflow. This toolkit is the result — everything I've learned, packaged for SEs who want to work smarter.

This isn't theory from someone who read about AI. It's practical workflows from someone who uses them every day to sell.

💼 30+ years SE leadership 🌍 EMEA SE Leader 🎯 Demo2Win trained 🤖 Built AI agent systems
Beyond AI

AI is the latest chapter.
The whole book is Sales Engineering.

30+ years of SE leadership means I coach on everything that makes a great SE — not just the AI layer on top.

🔍

Discovery & Qualification

The questions that uncover real pain, not just feature requests. How to run discovery that sets up a winning demo.

🎯

Demo & Presentation Skills

Storytelling, flow, audience control, handling live objections, and the art of the "wow" moment. Demo2Win principles in practice.

📋

Meeting Prep & Strategy

Preparation frameworks that ensure you walk into every meeting knowing more about the customer than they expect.

🤝

Sales & SE Partnership

How to work with your AE, own the technical sale, and become the person the sales team can't close deals without.

📊

POC & Technical Validation

Running POCs that prove value, not just functionality. Setting success criteria that align with the business case.

🚀

SE Career Growth

From individual contributor to SE leader. Positioning yourself for promotion, building your personal brand, and knowing your value.

"The AI toolkit sharpens your edge. SE coaching builds the blade."

Book a Free 15-Min Coaching Call →
Results

What SEs are saying

Pricing

Choose your tier

The toolkit pays for itself the first time you prep for a demo in 30 minutes instead of 3 hours.

The Toolkit
£97
One-time · Lifetime access + updates

Everything you need to start using AI in your SE workflow today. Templates, playbook, and video walkthroughs.

  • ✓ AI-Powered SE Playbook (40+ pages)
  • ✓ 25 prompt templates
  • ✓ Demo Prep AI Toolkit
  • ✓ SE Communication Templates
  • ✓ Video walkthroughs
  • ✓ Quarterly updates
  • — Community access
  • — 1:1 coaching
Get the Toolkit →
Most Popular
Toolkit + Community
£197
One-time · 6 months community access

Everything in the Toolkit plus a private community of SEs sharing AI wins, templates, and live sessions.

  • ✓ Everything in The Toolkit
  • ✓ 6 months private community access
  • ✓ Monthly live AI for SEs session
  • ✓ Template sharing and refinement
  • ✓ Direct Q&A access
  • ✓ Early access to new templates
  • — 1:1 coaching
Join the Community →
Toolkit + Coaching
£497
One-time · Everything + 1:1 sessions

The full package. Get the toolkit, the community, AND personalised coaching to customise everything for your stack.

  • ✓ Everything in Tiers 1 & 2
  • ✓ 1× 60-minute 1:1 coaching session
  • ✓ Customise toolkit for YOUR product & industry
  • ✓ Build your personal AI workflow together
  • ✓ 1× 30-minute follow-up session
  • ✓ Session recordings you keep forever
Get Toolkit + Coaching →

🛡️ 30-Day Money-Back Guarantee. If the toolkit doesn't save you time in your first week, email me and I'll refund every penny. You keep the templates.

💼 Expensing this? Most companies cover toolkits under professional development budgets. I'll provide an invoice with all the details your L&D team needs. Team licenses available for 5+ seats.

FAQ

Got questions?

No. It's a complete methodology for integrating AI into SE workflows. The prompts are part of it, but the playbook teaches you HOW to think about AI for sales engineering — when to use it, when not to, and how to build workflows that compound over time.

Using ChatGPT is like having a Swiss Army knife and only using the bottle opener. This toolkit shows you every blade and exactly when to use each one — specifically for SE work.

The workflows are designed to be product-agnostic. Whether you sell cybersecurity, cloud infrastructure, or field service management — the SE workflows are the same. Tier 3 includes coaching to customise everything for your stack.

The prompts and workflows work with any major LLM — ChatGPT, Claude, Gemini, Copilot. The methodology is tool-agnostic.

Absolutely. I provide invoices suitable for L&D budgets. Most SEs get this approved in a day. I even include a template email to send your manager.

Yes. Team of 5: £397. Team of 10: £697. Team of 25: £1,497. Email me at brad@salesengineercoach.com for custom pricing.

Your competitors' SEs are
already using AI.
Are you?

The toolkit pays for itself the first time you prep for a demo in 30 minutes instead of 3 hours.

25+ templates · 10 workflows · Built by a 30-year SE veteran

Get the Toolkit Now